AI Policy

Last Updated: December 2025

1. Purpose of This Policy

This AI Policy explains how artificial intelligence (“AI”) is used on colinscotland.com, the role it plays in our work, and the safeguards in place to ensure responsible, transparent, and human-led use.

This policy should be read alongside our Privacy Policy, Terms and Conditions, and Disclaimer.

2. Who We Are

This website is operated by Amplify Intelligence Group Ltd (“we”, “us”, “our”).
Content on this site is authored by Colin Scotland.

3. How We Use AI

We use AI-supported tools to assist with activities such as:

  • Research and synthesis
  • Content drafting and editing
  • Analysis of notes, transcripts, or ideas
  • Internal learning, experimentation, and service improvement

AI is used as a supporting capability, not as an authority or decision-maker. Our approach is human-first: human insight leads, AI assists, and humans retain final editorial and decision-making responsibility.

4. What AI Is Not Used For

AI is not used on this site to:

  • Make decisions about individuals
  • Provide medical, legal, financial, or therapeutic advice
  • Perform automated decision-making with legal or similarly significant effects
  • Operate without human oversight

Final responsibility for all content, outputs, and decisions rests with us.

5. Human Oversight and Responsibility

All work follows a human-first workflow: initial thinking and direction are human-led, AI is used for support such as analysis, ideation, or summarisation, and all final outputs are reviewed and approved by a human.

AI systems are probabilistic and may generate inaccurate, incomplete, or misleading information. They do not replace professional expertise, discernment, or accountability.

6. Data and Privacy

AI use is aligned with our Privacy Policy.

In summary:

  • AI tools may process limited data for the purposes described above
  • We do not intentionally provide AI systems with sensitive personal data
  • Any personal data processing remains subject to UK GDPR and applicable safeguards
  • Third-party AI providers, where used, are assessed and used in line with contractual and data-protection requirements

Further detail is set out in our Privacy Policy.

7. Transparency and Limitations

We aim to be transparent about the use and limits of AI.

AI-assisted content:

  • May reflect patterns in data rather than verified facts
  • Should not be relied upon without independent judgment
  • Is provided for informational and educational purposes only

Users are responsible for how AI-supported information is interpreted or applied.

8. Governance and Review

We review our use of AI on an ongoing basis to ensure it remains appropriate, lawful, and aligned with our values and obligations.

This policy may be updated to reflect:

  • Changes in how we use AI
  • Legal or regulatory developments
  • Improvements in governance practices

The “Last Updated” date reflects the most recent version.

9. Questions

If you have questions about this AI Policy or our use of AI, please contact:

Amplify Intelligence Group Ltd
Email [email protected].