Colin Scotland

Marketing Coach helping entrepreneurs to make money doing what they love.

Business Coaching and Marketing As A Coach

How To Market Yourself As A Business Coach

How Do I Market Myself As A Coach? The questions I get asked so many times are: ‘What should I say in my marketing? When should I say it? How do I create content? What type of marketing content should I create?’ ‘How does it all fit together to get me clients, to get me …

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Marketing - 3 Critical Success Factors

Marketing – 3 Critical Success Factors

There are three things that make all the difference in marketing. The first of these is trust. If people don’t trust you, they won’t buy your services. They won’t want to work with you. They won’t want to be coached by you. They won’t want to do business with you. The second is time. Trust …

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Digital Marketing for Coaches

Marketing For Coaches

How do I market myself as a coach? How do I find clients? How do I attract and engage wonderful people into my world that want to work with me? These are tough questions. Most coaches fail in their attempt to create a thriving coaching practice because they can’t answer these questions. I will help …

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The Sales Page Formula

The Sales Page Formula

Start by asking yourself this question: What do my potential clients need to believe in order to purchase? Ultimately, we want them to decide that: Purchasing X [YOUR product or service] is the BEST way to achieve Y [Desired Outcome]. Aristotle, in his work ‘Rhetoric: The Art of Persuasion’ suggests three components must be present …

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Marketing is solving problems for real people

Marketing = Solving Real Problems for Real People

Too often, people are misguided in their thinking about marketing. Should I be doing Facebook ads? Or a webinar? Do I need to change my website? How many times should I post on social media? All of the above are valid questions, but ONLY once you are clear on the two most important questions a …

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Get Started with Drip Email Marketing

Getting Started with Drip – A Beginner’s Guide

Drip is a powerful email marketing and automation tool that allows you to communicate with your audience at every stage of the customer lifecycle. There is a lot of power under the hood. The power of the system makes it a blank canvas for your business. You can paint (almost) anything you like on the …

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Prison to Paradise – How to Craft Your Client Transformation

The universe consists of order and chaos, darkness and light. Contrasting states that play against each other. They compete against each other in a natural tension, they are polar opposites. The choices we make are directly influenced by the world around us as we seek to move from one state of being to the next. …

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Email Nurture Sequence

How to Sell in Your Lead Nurture Emails

The initial email nurture welcome sequence acts as the relationship building bridge. It connects a cold prospect who has no experience of you or what you are all about with your world. The nurture sequence warms the prospect, it focuses on delivering real value and nurturing the relationship. I first learned the correct way to …

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