Marketing Resources & Tools Library

A curated collection to help you build a successful business online.

Tired of trying to figure out what tools and resources you really need to build your online empire? 

Here's a list I created for you so you don't have to waste time and money guessing what works. I spend countless hours playing with all the different options to arrive at this list and it is constantly evolving as new technologies and tools develop.


Some of the links on this page are affiliate links, which means if you purchase via these links you don't pay any more, but I may get an affiliate payment as a result of you buying via my affiliate link. Be assured that I ONLY list software and tools I personally use and recommend.

Here is the exact technology stack I use to generate leads and sales in my coaching business like clockwork! 

Website – WordPress with either Blocksy theme or Kadence WP theme, Brizy page builder, and Flywheel hosting.

Funnels [Opt in Pages and Sales Pages] – Brizy. [Segmentation and lead capture] – ConvertBox.

Conversion Optimised CheckoutThriveCart. ThriveCart is essential for taking and managing all types of payments. It hooks up directly to Stripe and PayPal and is especially useful for recurring payments and subscriptions.

Learning Management System (LMS) – My favourite LMS platform is Learn by ThriveCart. This is where resources for coaching and courses live.

Scheduling ToolCalendly for direct booking onto my calendar.

Video Conferencing and WebinarsZoom to host sessions, plus Ecamm Live to enhance the experience.

Email Marketing and AutomationConvertKit.

AnalyticsFunnelytics and Google Analytics

Productivity – I use Craft as my PKM (Personal Knowledge Management) system for creativity, resources and coaching notes, and of course Google Workspace.

These are the essential building blocks needed to build your online eco-system – content, funnels and automation and create a successful online business.


In the final section below you will also find my entire personal library of tools and resources that I also use in my marketing and technology stack.

Want Help Figuring Out The Tech?

Conversion-Optimized Website

Having a website that successfully converts visitors into leads takes a lot of careful planning and effort. Look no further than the following stand-out contenders for building your high converting website.



What started as a blogging platform has matured into arguably the best website platform on the planet. is a self-hosted CMS (Content Management System) that you can use to power your website for free. I use and recommend Flywheel Managed WordPress hosting. Speed is everything so don't buy cheap.


Whether you sell physical or digital products and courses online there are so many quality themes and plugins available. One of my personal favourites at the moment is Kadence WP Theme.


There is quite simply very little that this platform cannot handle in its stride. You do have to have: Hosting a theme, and a page builder, so for those who aren't very technically-minded, Squarespace is a good alternative.

Landing Pages, Sales Pages & Funnels

Web pages built for one specific purpose – to entice visitors to take a single course of action, whether that is to download a lead magnet, book a consultation, buy your course, or something else. They convert higher than simply putting these calls to action on your website because they strip out all the superfluous information and distractions and focus on doing one thing, converting.


Brizy Pro for WordPress

Brizy Pro is a plugin that allows you to turn your WordPress website into a marketing machine. Publish conversion optimised landing pages (and complete websites) on any WordPress powered website. 


With Brizy Pro as your landing page builder, you essentially have a blank canvas to make whatever you need. If you don't want the hassle of hosting and WordPress, you could also use pre-built templates and funnels with ClickFunnels, but you don't have the same level of control over how things look.

Email Marketing Automation

Marketing Automation software allows you to engage with your audience, via email, on autopilot. When a visitor submits their email address, it is the email marketing automation software that is used to deliver the lead magnet and nurture that relationship to convert the lead into a lifelong client.



ConvertKit is a light, lean email sending machine. There are plenty of automation features that allow you to do great and powerful things with your marketing.

Wherever you are on your entrepreneurial journey, ConvertKit is a stellar choice for you.

Additional Resources, Tools & Software

This is my personal collection of recommended resources, tools and software for building a successful business online. I spend countless hours testing and using the latest tools and software so you don't have to.


Funnel Blueprints

Scheduling & Booking