The Human Standard for Artificial Intelligence.
I build the frameworks that allow conscious leaders to harness AI without losing their soul.
Trusted by Industry Leaders







The Architect of Amplify Intelligence.
We are at a tipping point. The world doesn’t need more generic automation; it needs awakened intelligence.
I founded Amplify Intelligence to bridge the gap between algorithmic power and human wisdom. My work is not about "using tools," it is about installing the Amplify OS™, a proprietary framework that ensures technology scales your impact, not your noise.
With over three decades of experience as a marketing lecturer, co-founder of top-performing schools, and builder of multiple seven-figure businesses, I don’t guess. I build.
My mission is clear: To empower leaders, coaches, and entrepreneurs to embrace AI from a place of alignment, integrity, and absolute clarity.

How We Lead
Services and Offerings
Enterprise Transformation
Powered by Amplify Intelligence
Rapid deployment of the Amplify OS™ for teams and businesses ready to scale. We install the infrastructure that drives efficiency without sacrificing culture. For SMEs and organizations demanding velocity.
The Global Certification
In Partnership with Coaching.com
The definitive pathway for professional coaches. We are setting the industry standard for ethical AI adoption. Join the global cohort to master the human-first approach to AI and future-proof your practice.
Keynotes & Seminars
Thought Leadership
Provocative, high-impact talks for stages worldwide. I cut through the hype to deliver a clear vision of the future, where technology serves humanity, not the other way around.
Insights
From Artificial to Amplified. Strategic intelligence to scale your wisdom without losing your soul.
The Signal in the AI Noise.
Join leaders receiving weekly insights on the human-first AI standard. Pure signal. Zero hype.







