True to You – Growing Your Business with Integrity

By Colin Scotland

Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.

Viktor Frankl

Have you ever felt like you were wearing a mask in your business, struggling to balance outer expectations with your inner truth? This disconnect eats away at your energy and ultimately impacts success. In this episode, we dive into the transformative power of aligning business and personal values for lasting impact and fulfillment.

Key Takeaways

  • Know Your Values: Uncover what truly matters to you. These are essential for authentic decision-making in business.
  • Discover Your 'Why': What invisible force pulls you forward? This magnetic purpose fuels growth through the challenges.
  • The Business = You Equation (especially for solopreneurs): Recognize how your core values should inform your business values equally.
  • Mindfulness for Purposeful Action: Develop conscious awareness to ensure your daily steps align with your values and mission.
  • Authenticity = Success: Attract clients and collaborators who resonate with the real you, building lasting trust.

Quotes from the Episode

  • " What are the roots of your values in this life? Because this is the starting point. These are the foundation stones that go to build the house on which your life, your business is created."
  • "If you are acting out of alignment, you're being inauthentic. You feel it inside."

Next Steps

What's one area of your business where you sense a possible disconnect with your values? Take a few minutes to reflect and write it down. Sometimes, simple awareness is the first step towards positive change.

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