Explore Your Why – Pathways to Purposeful Action

By Colin Scotland

There is a voice that doesn't use words. Listen.


In the hustle of building a business, it's easy to lose sight of the deeper purpose driving you forward. Yet, your 'why' is the fuel that sustains you through challenges and helps you create the biggest possible impact. In this post, we dive into understanding your 'why,' its connection to needs, wants, and desires, and how to let it guide your path.

Key Takeaways

  • Decoding Your 'Why': Discover the difference between needs, wants, and desires and why emotional desires are your most powerful motivators.
  • Maslow's Hierarchy in Business: Understand how unmet needs can hinder your ability to dream big and actualize your vision.
  • Emotional Connection = True Purpose: Learn why your deepest 'why' is often connected to service, compassion, and lasting impact.
  • Mindfulness & Vision: Develop practices to quiet the inner critic, connect with your desires, and visualize your limitless potential.
  • The Evolving 'Why': Embrace the idea that your purpose can shift and grow with you.

Quotes from the Episode

  • "Your why... unfolds, it changes, it is relative to the context and the environment that you find yourself in right now."
  • "Your why will drive you forward; it can, will, and should evolve as you evolve and grow..."

Discovering Your Purpose

What steps are you taking to connect with your deeper 'why'? Is it time to try journaling, meditating, or exploring how your unmet needs might hinder your path?

Ready for a deep dive into values-driven leadership and finding a greater purpose? Join the Thrive & Serve Community, where we embrace authenticity, cultivate meaningful impact, and support each other in becoming our most impactful selves.

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